Product Page

The Product Page is where your customer decides to buy. It needs to:

• Build trust

• Communicate the offer clearly

• Showcase the product visually

• Answer all objections

• Make the purchase action easy

In Shopify, the product page is generated using a product template and is fully customizable using Sections, Blocks, and Metafields.

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Key Components of a Product Page

1. Product Media

• Displays product images, videos, or 3D models

• Shopify supports:

  • JPG, PNG, GIF for images

  • MP4 for videos

  • GLB or USDZ for 3D

• You can rearrange the order in the product settings

2. Product Title & Description

• Title: Main name of the product (from the Product admin)

• Description: Supports rich text (bold, lists, links, even HTML)

• Use the description to highlight benefits, not just features

3. Price & Compare-at Price

• Displays current price and optionally a crossed-out old price

• Shopify can also show:

  • Unit pricing (for things sold per gram, ml, etc.)

  • Automatic discounts

4. Variant Selector

• Dropdowns, buttons, or swatches for options like size, color, material

• You can customize this using:

  • Color swatches

  • Buttons with icons

  • Size charts (linked)

5. Quantity Selector & Add to Cart Button

• Let users choose quantity

• CTA button (Add to Cart or Buy Now)

• Button design, hover effect, and placement can be edited in the theme

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Optional Sections to Add (Recommended)

To build a high-converting product page, you should consider adding:

Section Type	Purpose
Benefits Block	Highlight product advantages (trust, quality)
Guarantee Icons	Visual reassurance (money-back, shipping)
Customer Reviews	Social proof using real feedback
FAQ Accordion	Handle objections / common questions
Sticky Add to Cart	Keeps the CTA visible while scrolling
Countdown or Scarcity	Creates urgency (limited stock)
Cross-Sell Section	Shows related or frequently bought-together items
Trust Badges	Reinforces reliability and payment safety
Tabbed Content	Organizes long content: Shipping, Sizing, Materials
Embedded Video	Explain product or show it in action
Social Proof Popup	Shows recent orders or customer activity
Metafield-Based Content	Dynamic content per product (e.g., unique specs or downloads)

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Customizing the Product Page in Shopify

Option 1: Shopify Editor

• Go to Online Store > Themes > Customize

• In the top dropdown, select Products > Default Product (or your custom template)

• Add/Remove/Edit sections and blocks visually

Option 2: Metafields for Dynamic Content

• Go to Settings > Custom Data > Products

• Create metafields like:

  • video_url

  • ingredients

  • delivery_time

• Then, in your theme editor, connect those fields to sections or blocks

Option 3: Code Customization (for developers)

• Edit the product template in:

  bashCopyEditsections/main-product.liquid
  templates/product.json

• Or build new Section files for tabs, image-text layouts, sticky buttons, etc.

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Mobile Optimization Tips

• Keep important info above the fold (title, price, CTA)

• Use collapsible tabs or accordions for long content

• Avoid large spacing between content blocks

• Enable sticky ATC (Add to Cart) for mobile

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💡 Conversion Tips

• Use lifestyle images, not just product photos

• Add urgency (low stock, countdown, limited offer)

• Make use of highlighted reviews

• Add benefit bullets near the title or price

• Include a shipping & return policy block or tab